I love Val d'Orcia, because

I love Val d’Orcia because… is a love letter – and a letter of intents. This campaign involved friends, artisans, writers, philosophers, employees, producers, and administrations that either live in Val d’Orcia or visit frequently. They did not need asking twice: they proclaimed what they love about the valley with simplicity, irony, playfulness, and lightness. Or they told us what they expect in the future. They believe in a common project and idea which transcends simple marketing buzzwords. A blossoming idea, the start of a journey we hope everyone in the valley, locals and visitors alike, can be involved in. A campaign which will come into full bloom on 20 November – stay tuned to find out more. We hope you will tell us why you love Val d’Orcia – because falling in love never felt better.